The Media Relations Officer will play a key role in boosting brand awareness and protecting corporate reputation. This includes managing media relations, handling crisis communication, collaborating with stakeholders, and driving media and social media initiatives.
Responsibilities:
• Leading in the developing, implementing and measuring external and internal Media based communication plans.
• Manage day-to-day media relations/media requests for brand and corporate issues.
• Create a revised media crisis management plan
• Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.
• Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.
• Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.
• Help oversee program execution from kick off through to completion.
• Take part in developmental work for SWI – from planning to execution.
• Do special projects for SWI and Affiliate Company as may be assigned from time to time
Requirements:
• Bachelor’s Degree in Communications, Journalism, Public Relations or related field.
• Open to fresh graduates with experience working in a Media Relations role or in Public Relations.
• Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.
• Highly organized with the ability to multitask.
• Demonstrated success with Social Media tools such as Twitter, Facebook, YouTube and others.
• Must possess strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Must have the ability to work effectively in a team.
• Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.
