The Marketing Communications & Data Specialist is responsible for transforming data into compelling narratives and actionable strategies that drive brand performance and customer engagement. This role blends analytical thinking, marketing research, and creative communication turning market intelligence into insight-led campaigns that inform, influence, and inspire.
The ideal candidate has a strong grasp of data analysis, marketing research, and reporting tools, and knows how to craft persuasive messages that elevate brand positioning and support key business goals.

Key Responsibilities:
• Conduct marketing research to gather insights on consumer behavior, industry trends, and competitor activity
• Analyze large sets of quantitative and qualitative data to inform strategies and campaign development
• Identify data gaps and ensure data accuracy to support business and communication planning
• Build and maintain dashboards, reports, and performance metrics that support decision-making
• Create clear and engaging reports that showcase media presence, campaign results, and audience insights
• Collaborate with internal teams to shape and enhance data infrastructure and reporting tools
• Translate market and research insights into compelling communication strategies and messaging
• Craft marketing content that educates, influences, and drives customer action across channels
• Monitor market trends and competitor performance to refine positioning and strategic direction

Qualifications:
• A degree in Marketing, Communications, Business, Statistics, or a related field
• At least 1 years of experience in marketing communications, marketing research, or data analysis
• Strong research and analytical skills with experience in surveys, focus groups, or market intelligence tools
• Proficiency in data tools such as Excel, Google Analytics, Data Studio, or similar platforms
• Ability to interpret data and research findings into strategic communication plans
• Excellent written and verbal communication skills with a strong sense for storytelling
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is an advantage
• Experience in campaign reporting, media monitoring, or digital marketing analytics is preferred
• Highly organized, detail-oriented, and comfortable working in a dynamic, collaborative environment

The Media Relations Officer will play a key role in boosting brand awareness and protecting corporate reputation. This includes managing media relations, handling crisis communication, collaborating with stakeholders, and driving media and social media initiatives.

Responsibilities:
• Leading in the developing, implementing and measuring external and internal Media based communication plans.
• Manage day-to-day media relations/media requests for brand and corporate issues.
• Create a revised media crisis management plan
• Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.
• Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.
• Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.
• Help oversee program execution from kick off through to completion.
• Take part in developmental work for SWI – from planning to execution.
• Do special projects for SWI and Affiliate Company as may be assigned from time to time

Requirements:
• Bachelor’s Degree in Communications, Journalism, Public Relations or related field.
• Open to fresh graduates with experience working in a Media Relations role or in Public Relations.
• Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities.
• Highly organized with the ability to multitask.
• Demonstrated success with Social Media tools such as Twitter, Facebook, YouTube and others.
• Must possess strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Must have the ability to work effectively in a team.
• Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.